Gloucester Kicks off 3rd Annual ‘Gloucester’s So Salty’ Festival


It’s all about embracing the chill of winter this weekend when the 3rd Annual “Gloucester's So Salty” event takes over sites around Gloucester on January 20 and 21.  The two-day festival, organized by Cape Ann Museum in partnership with Discover Gloucester and various community partners, invites thousands of visitors and residents to explore the enchanting ice sculptures and enjoy many cultural activities downtown.

“Gloucester’s So Salty has become one of the signature events for the Museum, kicking off our annual calendar of community events by celebrating the salty character of the incredible community we call home. We’re so grateful to all of our community partners, participating businesses, and enthusiastic visitors for jumping in to celebrate the fish city’s salty character together!” says Oliver Barker, Cape Ann Museum Director.

Here are some of the weekend’s highlights:

Ice Sculptures:   Discover ten stunning ice sculptures around the city, each telling a unique story of Gloucester's rich heritage. Special thanks to our 2024 Ice Sculpture Sponsors: Gloucester Accommodations, Cape Ann Olive Oil, Cape Ann Museum, Cape Ann Savings Bank, The Cut, and the Sawyer Free Library.

Cultural Activities:   Engage in a range of free activities, from dance performances to workshops and crafts, perfect for families and individuals of all ages.

Local Business Specials:   Enjoy special offers and experiences at local businesses, including breakfast in an igloo at Mile Marker One, discounts at Blue Shutters Beachside Inn, and more.

Live Performances:   Experience the joy of live music, sea shanties, and the Shim Sham Shimmy Tap Dance, adding a dynamic flair to the event.

Community Involvement:   This year, the festival is proud to be supported by many local partners, including Fireflies Boutique, The Hotel at Cape Ann Marina, Cape Ann Olive Oil Co., and many more. These collaborations reflect the community's collective effort to showcase Gloucester's vibrant culture and support local businesses. Additionally, this year, the City of Gloucester will be collaborating with Cape Ann Museum on a voting contest for one of our city’s snowplows as a nod to the children’s book Katy and the Big Snow by Virginia Lee Burton Demetrios, a local writer and artist with a collection of work at Cape Ann Museum.

“Gloucester is such a special place to visit year-round, with our gritty New England character in full form during the winter months. Gloucester’s So Salty is a perfect way for folks to interact with our city’s cultural history through the curated selected of ice sculptures and beyond  – by visiting Cape Ann Museum and other cultural institutions, participating in crafts, enjoying performances from some of our many local artists, indulging in our delicious cuisine, exploring our working waterfront, and walking around our bustling downtown. It’s a great time to plan a getaway and enjoy the spoils of Gloucester without the hassles of summertime.” says Tess McColgan, Executive Director of Discover Gloucester.

Whether exploring the ice sculptures, participating in cultural activities, or supporting local businesses, there’s something for everyone at this festive event. Plan your “So Salty” weekend HERE.